Artist Brian Kenny with Christian Lacroix CEO Nicolas Topiol in Paris, launching the new collection. Photo: Elli Ioannou |
With a strong background in interior design and working as a designer himself with different companies, Mr Walckhoff has been able to broaden the Christian Lacroix range.
For inspiration, he draws on his deep and extensive knowledge of the history of fashion and his private collection of antique textiles and contemporary art to create new accessories and interior design products that combine the original, vivid Lacroix aesthetic with a real feeling for the zeitgeist. Under Mr Walckhoff's creative direction the brand has grown to include designs for men's fashion, accessories and interiors.
Sacha Walckhoff's creative direction combines the vivid Christian Lacroix aesthetic with a strong feeling for the zeitgeist
BK x CL Lacroix Sweetie Scarf, part of the new capsule collection. Photo: Gregoire Alexandre |
Today, Sacha Walckhoff has utilised the rich Lacroix archive to build the maison's expansion into interior design, women's accessories and menswear fashion collections. The latest capsule collection is another new direction for the brand with Mr Walckhoff bringing in New York City based artist Brian Kenny. The flamboyant American multimedia artist has been able to play with the evocative Christian Lacroix designs to create a unique, limited edition collection with a Pop abstraction leitmotif that still reflects the spirit of the French label. Called simply BK x CL, Mr Walckhoff says the collection aims to celebrate diversity and freedom, still drawing inspiration from the past but looking to the future. He had been aware of Brian Kenny's work for more than a decade but they only got together in person at his studio in New York last year.
Artist Brian Kenny with his new cushion designs for Maison Christian Lacroix. Photo: Gregoire Alexandre |
"I thought it would be quite a challenge to ask a man of his generation to work on the celebration of a brand which was created when he was a child, but the result was beyond expectations. Brian really injected his energy and spirit into this lovely project and by doing so has introduced a new generation to the Lacroix experience."
Mr Walckhoff says Brian Kenny is able to blend genres and transcend artistic contradictions to create work that is at once joyful and expansive but also with an edge of the subversive. As an artist Brian Kenny worked closely with the label, reinterpreting classic Lacroix designs and patterns through his own kaleidoscopic vision.
Brian Kenny blends genres and transcends artistic contradictions to create joyful work with a subversive edge
The surreal Helping Hand men's tote bag by Brian Kenny for Christian Lacroix Photo: Gregoire Alexandre |
"We have the same values as Brian, we believe in an open minded society where everyone has the same rights and where each person should respect the liberty of others … which is still something the world has to work on!" One of the key pieces in the capsule collection is a reimagined design by Christian Lacroix. "Brian revisited the famous scarf "le Défilé" that Christian himself designed a long time ago, sketching a new version of it, full of humour. Each couture silhouette which wwas once the "cat walking" designs on the scarf are now guys or animals wearing Couture, echoing the "love who you want " notebook I did a few years ago too."
"Paris is fascinated by the new ideas and young spirit of the New York scene. While New York is always honoured when Paris recognises the talents of the Big Apple"
The launch party for the BK x CL collection at L'Exception, with DJs Doppelgänger Paris
Photo: Elli Ioannou
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Asked if he has a favourite piece in the new capsule collection, Sacha Walckhoff replies: "I love the sweat shirts and the big tote bag …I'm using them all the time!" Last month, set designer Hervé Sauvage created a special pop-up shop window at L'Exception flagship store in Paris which showed the BK x CL collection for the first time from the ready-to-wear pieces to lifestyle accessories. A lively party was held at L'Exception to celebrate the launch of the collaboration with Brian Kenny and Maison Christian Lacroix and sold out immediately.
A digital transformation of the company and the launch of the Christian Lacroix online platform is also part of the new direction for the brand. The BK x CL collection is available in limited editions for the first time along with the menswear, woman’s accessories, and the lifestyle collection and the full range of luxury products. Nicolas Topiol, the CEO of Maison Christian Lacroix, says it is a new, more direct way to connect with customers of the House: "With the launch of our digital commerce platform, we are looking to expand our distribution and be in contact with our customers. Christian Lacroix is an iconic luxury brand famous for its initial disruption of the Eighties fashion scene bringing vibrant colors and mix and match of fabrics, patterns and inspirations to a then monochrome fashion world."
Mr Walckhoff hopes the launch of the e-commerce site will bring new people to the label. "We want to be able to reach a bigger audience and to be able to reach our customers directly all around the world. This is surely something positive which was missing from the Christian Lacroix brand. It is a bit early to see how it will impact our brand but I hope it will be for the best!"
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Large limited-edition Liberty Parade scarf designed by New York based artist Brian Kenny in linen and silk with a mix of genres and pop abstraction. Photograph: Gregoire Alexandre |
New t-shirt with the colourful giraffe in pink and green drawn by Brian Kenny. Called Lacroix, Sweetie!, it has an oversized fit with short sleeves and a round collar. Photograph: Gregoire Alexandre |
Multimedia artist Brian Kenny Strikes a Dadaist pose in Paris with the new BK x CL collection. Photograph: Gregoire Alexandre |
The surreal new earrings enamelled in pink, white and black designed for the BK x CL capsule collection that celebrates Christian Lacroix's 30th anniversary. Photograph: Gregoire Alexandre |
The vividly-hued new Jardin Secret Notebooks with a lively mix of drawings and designs by Brian Kenny, part of the limited edition collection. Photograph by Gregoire Alexandre |